Move Against Apathy

Taking the first step towards a conscious society


The environment we live in is largely taken for granted. We are born into it and it automatically becomes the norm. Through various experiences we may or may not become aware of a system, which affects our behavior or state of being. The design of a social system in today‘s world is rigid with order and it can perhaps be argued that it doesn’t adequately accommodate individual growth. The aim of this campaign is to raise awareness and activate the individual to question the status quo. We are moving against apathy by using interactive design, collective actions and storytelling.

For further information about this project click here.


Tutors in this project:
Massimo Santanicchia
Lóa Auðunsdóttir

Facilitator in this project:
Hjálmar Kakali Baldursson

In collaboration with:
Harpa Hrund Pálsdóttir
Andri Hrafn Unnarson
Kristrún Guðmundsdóttir
Hrefna Lind Einarsdóttir
Helga Lára Halldórsdóttir
Ingibjörg Íris Ásgeirsdóttir
Guðjóna Björk Þorbjarnardóttir